Lead without follow-up
Contacts come in, receive one reply and disappear because no one drives the next step.
Consulting for academies and fitness businesses
Strategy, processes and technology for more profitable academies, more satisfied students and high-performance teams.
+700
academies served
in Brazil and abroad
in Brazil and abroad
M2 CONSULTING*
01Strategic managementresults-driven
02Processes and teamsmore productive
03Sales and retentionmore predictable
04Technologythat simplifies
05Global presencementoring and support
The invisible bottleneck
You may be paying to generate opportunities your operation cannot convert.
Marketing brings people to the door. Growth happens when there is a consistent process to respond, schedule, follow up, enroll and retain.
Classes that never happen
Bookings without confirmation, reminders or recovery become empty slots and lost sales.
Students who disappear
Cancellation looks sudden when management is not tracking signs of declining engagement.
Management by memory
When the process depends on someone remembering what to do, the operation loses scale and predictability.
Growth is a sequence
A healthy academy does not depend on a single action. It connects acquisition, conversion and relationships in a continuous process.
Generate opportunities aligned with the academy’s positioning and sales capacity.
Turn interest into attendance, experience and enrollment through process and follow-up.
Build a journey that keeps students connected, seeing value and progressing for longer.
From the first conversation to retention
A complete sales journey, connected.
M2 turns disconnected steps into a growth system your team can execute and your management can measure.
01LeadOrganized intake
→
02ServiceResponse and qualification
→
03ClassBooking and attendance
→
04EnrollmentTracked conversion
→
05JourneyActive relationship
→
06RetentionLong-term value
What we structure
Strategy to sell better. Process to execute. Technology so no opportunity gets lost.
It is not a generic package. The operation is built around the reality of your academy, team and discipline.
↗
SALES
Lead and sales management
Pipeline, response speed, scripts, follow-up, introductory class and conversion.
◎
RELATIONSHIP
Journey and retention
Touchpoints for new and active students, referrals, birthdays and reactivation.
⌁
AUTOMATION
WhatsApp and follow-up
Confirmations, reminders and automated routines so your team leaves no one behind.
▦
MANAGEMENT
Goals and metrics
Attendance, enrollments, conversion, cancellations, productivity and performance by period.
◇
POSITIONING
Brand and communication
Clear offer, value proposition and communication aligned with the audience your academy wants to attract.
✦
INTELLIGENCE
Analysis and direction
Operational data analysis to prioritize bottlenecks, opportunities and highest-impact actions.
Black Belt Method
Assessment, direction, execution and continuous improvement.
The method organizes academy growth into a practical sequence. First we understand the scenario. Then we set priorities, implement processes and track the numbers.
Start with the assessment ↗Operational assessment
We map acquisition, service, sales, retention, team and metrics.
Strategy with direction
We turn the assessment into priorities, goals and an execution plan.
Implemented processes
We standardize sales and relationship routines for the team’s day-to-day work.
Tracking and improvement
The numbers show what to adjust, maintain or accelerate in each cycle.
M2 Technology
See M2 in practice.
A complete system to centralize operations, organize processes and make decisions based on real data.
✓ Lead and booking management
✓ Automated follow-ups and reminders
✓ Relationship journeys
✓ Team metrics and goals
✓ Student retention and reactivation
✓ Data for analysis and decision-making
Unit Dashboard
Operational overview with essential metrics, lead funnel and daily schedule.
Leads and Sales Funnel
Track every opportunity from first contact through conversion into a student.
Student Records
Complete profile, history, rank, status and centralized communication in one place.
Student Profile
View and update complete information for a closer, more organized relationship.
Student Journey
Track each student’s relationship cycle and strengthen retention.
Surveys and Experience
Listen to your students, consolidate feedback and turn data into continuous improvements.
Everything integrated in one place.
Real-time, secure data that is always available to your team.
I want to explore Retention Hub
Academy specialists
The strategy changes by discipline. The management principle does not.
We adapt the journey, language and sales operation to the experience each business delivers.
Jiu-JitsuMartial ArtsFitness AcademiesCrossFitHyroxStudios
Applied experience
700+
Projects and operations supported with a focus on growth, sales, relationships and management.
360°from acquisition to retention
10+years of experience
About M2
Experience from people who know an academy’s day-to-day operation from the inside.
M2 Consulting works with marketing, management and sales performance for academies. Our work combines strategic vision and practical execution to turn improvised operations into more structured businesses.
Our focus is simple: create clarity about what needs to improve, build the process and track the metrics that truly move the business.
StrategySalesRetentionAutomationManagement
M2 Content
Strategy for academies, straight to the point.
Insights on sales, retention, management and growth. Watch a selection of Reels from @m2consulting.
Follow @m2consulting ↗M2 Jiu-Jitsu Radar
The competitive scene also creates opportunities.
Upcoming CBJJ, IBJJF, FPJJ and AJP tournaments automatically organized by M2.
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M2 Assessment
Before investing more in marketing, find out where your academy is losing growth.
Talk to M2 and analyze the main bottlenecks in your sales, service and retention operation.
Talk to a specialist ↗
No magic promises. Assessment, process and execution.