Leads without follow-up
The contact comes in, but follow-up does not happen at the right time.
M2 Retention Hub
CRM for academies connecting leads, enrollment and retention.
M2 Retention Hub turns relationships into process, routines into data and data into action.
Centralize leads, introductory classes, students, journeys, referrals, former students, surveys and metrics in one operation.
01centralized operation
360°from acquisition to retention
Real timemanagement data
Connected WhatsApp
FUNIL20 leads
OPERATIONIn real time
Leads→Introductory Class→Enrollment→Journey→Retention→Referral→Reactivation
The problem
Opportunities are lost when operations depend on the team’s memory.
Retention Hub organizes who needs attention, what the next action is and which metrics need to be tracked.
Classes that do not convert
Bookings, no-shows and follow-ups are scattered across spreadsheets and WhatsApp.
Forgotten students
The academy reacts to cancellation instead of building the relationship before it happens.
Management without visibility
Without consolidated data, it is hard to know what to fix, maintain or accelerate.
Before × With M2
The problem is not lack of effort. It is the lack of a system the team can execute.
Compare an operation dependent on memory and improvisation with a routine organized by Retention Hub.
BEFORE
The operation depends on someone remembering.
- 01Lead came in.Follow-up happens when someone sees the message.
- 02Class was booked.Confirmation and reminders remain manual.
- 03Did not enroll.Follow-up loses timing or simply does not happen.
- 04Student reduced attendance.Management notices when the cancellation has already happened.
- 05End of month.Scattered data makes it hard to know where to act.
WITH M2
The system organizes. The team executes.
- 01Lead prioritized.The action queue shows who needs contact now.
- 02Class tracked.Confirmations, reminders and rescheduling become part of the process.
- 03Structured follow-up.Every opportunity remains visible until it is resolved.
- 04Active journey.The relationship continues after enrollment.
- 05Visible management.Metrics reveal bottlenecks, execution and next adjustments.
One connected journey
The system follows the client before and after enrollment.
Instead of isolated modules, Retention Hub connects the sales cycle with the student relationship.
Organize source, interest, owner and priority.
Register, confirm, track and reschedule.
Turn opportunities into students with a process.
Create touchpoints and contacts throughout the student lifecycle.
Identify signals, track the experience and act early.
Activate satisfied students and reconnect former students.
Features
A complete operation. Without relying on multiple tools.
Each module exists to give the team clarity and make sales and relationship routines executable.
Leads and Funnel
Priority queue, sales stage, temperature, source, owner and quick access to WhatsApp.
From first contact to enrollmentIntroductory Classes
Booking, confirmation, reminders, follow-up, rescheduling and post-class actions.
Students
Central records, profile, discipline, category, status, history and communication.
Adult and Kids Journey
Tracking by relationship stage with scheduled touchpoints and contacts.
Referrals
Organize referral requests and track new opportunities generated by students.
Former Students
Have a structured routine to reconnect people who were once part of the academy.
Weekly Closing
Consolidate the operation’s key numbers to track progress and execution.
Reports
Turn operational data into metrics for decision-making and team tracking.
Surveys
Create surveys, share the link and track responses to improve the experience.
Settings by unit
Adapt disciplines, class types, messages and rules to each academy’s reality.
Interactive demo
Explore the operation without leaving this page.
Click the stages to navigate real Retention Hub screens and understand what changes at each point in the journey.
OPERATIONAL VIEW
See the entire unit in one view.
Sales funnel, schedule, priorities and essential metrics appear together to guide management.
Inside the Hub
See the operation happening on a single screen.
Real Retention Hub screens with demo data and generic branding.
01
Unit Dashboard
Essential metrics, sales funnel, schedule and operational summary.
02
Leads and Sales Funnel
Organized priorities so the team knows who needs action.
03
Student Records
Centralized database with essential student relationship information.
04
Student Profile
Data, status, discipline, history and communication in one place.
05
Student Journey
Tracking by relationship stage and next touchpoint.
06
Surveys and Experience
Structured feedback to turn perception into improvement.
Automation + WhatsApp
Technology handles repetition. The team takes care of the relationship.
Confirmations, reminders, follow-ups and journeys can be part of a continuous operation without relying on someone manually remembering each step.
- ✓ Class confirmation and reminder
- ✓ Post-class follow-up
- ✓ Opportunity follow-up
- ✓ Relationship journey
- ✓ Former student reactivation
- ✓ Communication connected to WhatsApp
M2RETENTION
M2
Your AcademyonlineAUTOMATIONNext action definedScheduled follow-up
STATUSConnected WhatsAppIntegrated operation
The process continues
One action triggers the next. No one disappears from the radar.
The flow organizes critical journey moments so technology and team work in sequence.
Automation running
The goal is not to automate relationships. It is to automate what slows relationships down.
Visible management
Recording is not enough. You need to know what to do with the data.
Retention Hub turns the team’s routine into metrics that help management identify bottlenecks and track execution.
Open Retention Hub ↗
Built for academies
The same management principle, adapted to the reality of your operation.
Journeys, categories and communication can follow the unit’s discipline and service model.
Jiu-JitsuMartial ArtsFitness AcademiesCrossFitHyroxStudios
Testimonials
See what clients share about their experience with M2.
Testimonials published on Instagram, gathered in one place so you can see different experiences with our work.
Frequently asked questions
CRM and retention for academies, without the complexity.
Understand where Retention Hub fits into sales operations and student relationships.
What is a CRM for academies?
It is a platform that organizes leads, contact history, funnel stages, bookings and relationship actions so the team knows who needs attention and what the next action is.
Does M2 Retention Hub replace an academy financial system?
Retention Hub focuses on sales management, relationships and retention. It can complement financial and access-control systems already used by the academy.
How does the system help with student retention?
The Hub structures journeys, touchpoints, surveys, metrics, reactivation and follow-up routines so management can act before the relationship is lost.
Can I organize introductory classes and follow-ups?
Yes. The platform centralizes bookings, confirmations, tracking and sales stages connected to the introductory class, as well as follow-up routines.
Does Retention Hub work for Jiu-Jitsu, CrossFit and fitness academies?
Yes. The operation can be adapted to the disciplines and journeys of Jiu-Jitsu and martial arts academies, boxes, studios and fitness academies.
M2 Retention Hub
Turn relationships into a process your team can execute.
Explore the platform and see how to centralize your sales and retention operation.