Content that moves management forward.
Applied strategy for those who need to sell better, retain more students and organize an operation that grows without relying on improvisation.
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Strategy, metrics, finance and decisions for more predictable academies.
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Articles are organized by management objective. You can browse a specific area or combine topics according to the academy’s challenge.
Student retention in academies: turn staying into a process
Journey, tracking, metrics, surveys and relationship actions to reduce churn.
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Sales management: from first contact to enrollment
CRM, follow-up, introductory classes, goals and metrics to organize conversion.
Read article →Sales funnel for Jiu-Jitsu academies
From lead generation to introductory class, enrollment and retention.
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How to manage an academy with positive cash flow
Revenue, costs, goals, acquisition and retention with greater financial predictability.
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How to professionally manage a Jiu-Jitsu academy
Strategy, team, operations, metrics and student experience.
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CBJJ, IBJJF, FPJJ and AJP calendar in one radar
Events, cities and circuits connected to M2 content and market intelligence.
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M2 on Instagram: ideas to apply at your academy
Reels about experience, relationships, conversion and retention.
View @m2consulting →Upcoming Jiu-Jitsu tournaments.
Competition Intelligence data connected to M2 School.