Cookie Policy.

1. What are cookies and local storage

Cookies are small files stored by the browser. The site may also use browser local storage to remember preferences. At M2 Consulting, we use a local preference to remember your Analytics decision.

2. What we use

3. Google Analytics 4

Google Analytics is not loaded on the first visit until you authorize the Analytics category. After authorization, the service may create cookies such as _ga and other GA4-related identifiers to distinguish sessions and generate aggregated metrics.

Processing performed by Google is also subject to Google’s own terms and privacy policies.

4. Consent and refusal

You can accept or reject non-essential cookies in the banner. Rejecting them does not prevent use of the public areas of the site. The necessary category remains active because it records your choice and supports the consent mechanism.

5. How to change your decision

At any time, use the button Manage Cookies available in the site footer. When Analytics authorization is withdrawn, the site updates Consent Mode to deny new analytics storage and attempts to remove existing Google Analytics cookies on this domain.

6. Preference duration and deletion

The preference remains in the browser until you change it, clear site data or the browser removes that storage. Clearing site data will make the banner appear again.

7. Updates to this policy

This policy may be updated when there are changes to the tools used, cookie categories or processing methods. The current version is the one published on this page.

8. Contact

For questions about this policy or the use of data on the site, use M2 Consulting’s official contact channels.